Singaporebased Una Brands 30M 30M Series


Singapore-based Una Brands has recently made waves in the tech and e-commerce industry with its successful Series A funding round, raising an impressive $30 million. This milestone marks a significant step forward for the company as it continues to disrupt the e-commerce landscape by acquiring and scaling promising brands. In this article, we’ll delve into the details of Una Brands’ recent funding round, its mission, and what this means for the future of e-commerce in Southeast Asia and beyond.

Una Brands: Revolutionizing E-commerce Aggregation

Una Brands, founded in 2020 by Tobias Heusch and Kiren Tanna, is a cutting-edge e-commerce aggregator with a mission to revolutionize the way e-commerce businesses are built and scaled. The company’s core strategy is to identify, acquire, and optimize promising e-commerce brands across various niches and marketplaces. In doing so, Una Brands leverages its expertise in digital marketing, supply chain management, and data analytics to help these brands achieve rapid growth and success.

Series A Funding: A Game-Changer

Una Brands’ Series A funding round, which raised $30 million, has propelled the company into a new phase of expansion. The round was led by Alpha Wave Incubation, a venture fund managed by Falcon Edge Capital in partnership with ADQ, and included participation from existing investors, including 500 Startups and Kingsway Capital.

This substantial injection of capital will enable Una Brands to accelerate its growth plans and further cement its position as a dominant player in the e-commerce aggregation space. The funding will be instrumental in acquiring additional e-commerce brands, scaling their operations, and enhancing the technology and tools used for brand optimization.

Una Brands’ Vision and Strategy

Una Brands stands out in the e-commerce aggregation landscape due to its holistic approach to brand acquisition and optimization. The company believes in the power of data-driven decision-making and leverages its in-house technology to identify underperforming e-commerce brands with significant potential for growth. Once acquired, these brands undergo a comprehensive makeover, including improved marketing strategies, supply chain efficiencies, and customer experience enhancements.

Una Brands operates with a long-term perspective, aiming to build strong and sustainable e-commerce businesses that can thrive in competitive markets. By focusing on enhancing brand value and customer satisfaction, the company not only boosts short-term profits but also ensures the long-term success of the brands within its portfolio.

The Future of E-commerce in Southeast Asia

Singapore’s strategic location, business-friendly environment, and robust infrastructure make it an ideal hub for Una Brands’ operations. As the e-commerce industry continues to boom in Southeast Asia, Una Brands is well-positioned to tap into this growth. The $30 million Series A funding will enable the company to be more agile and competitive in acquiring brands that cater to the diverse and growing consumer base in the region.

Furthermore, Una Brands’ success has the potential to catalyze the e-commerce ecosystem in Southeast Asia, encouraging more entrepreneurs and investors to explore opportunities in this space. By providing a platform for promising e-commerce brands to thrive, Una Brands is contributing to the region’s economic growth and technological advancement.


Una Brands’ $30 million Series A funding is a testament to the company’s innovative approach to e-commerce aggregation and its commitment to reshaping the industry. As the company continues to identify, acquire, and optimize e-commerce brands, it is poised to become a major player not only in Singapore but also in the broader Southeast Asian market.

With its focus on data-driven strategies and long-term brand development, Una Brands is paving the way for the future of e-commerce in the region. As the company continues to grow and expand its portfolio of brands, it will undoubtedly leave a lasting impact on the e-commerce landscape in Southeast Asia and serve as an inspiration to entrepreneurs and investors looking to make their mark in the digital marketplace.